OUR STORY

FIRST CAME SLOWOOD: Greenroot was born out of the success of Slowood: our sustainable zero-waste grocery and lifestyle store in Hong Kong. Since our inception in 2019, we've expanded our footprint with an impactful online presence and five physical sanctuaries across the city. Embracing the ethos of community and conscientious living, Slowood has fostered a movement towards eco-awareness and collective behavioural zero-waste evolution.

Bolstered by the unwavering recognition and trust in the Slowood brand, we have ventured into curating our own line of affordable, high-quality reusable products. These, alongside our exclusive selection of over 80 coveted brands showcased at Slowood, are available for wholesale acquisition through Greenroot distribution.

WE DON'T NEED A HANDFUL OF PEOPLE DOING ZERO WASTE PERFECTLY. WE NEED MILLIONS OF PEOPLE DOING IT IMPERFECTLY.

THE GREENROOT MISSION: We've learnt that the low uptake of zero-waste habits in Hong Kong is not due to lack of care but lack of access. Simply put, if eco-friendly products are easy to find and affordable, research shows the switch will be made! We're all about making this possible.

Slowood helps to solve this problem directly with consumers whilst Greenroot helps to amplify it further by working with other retailers and corporates to do the same thing. Living a completely zero-waste lifestyle is not easy, but making small changes to the way we consume can be; together we can achieve more than we can alone.

WHAT WE DO: Beyond our individual brands there's opportunities for partnerships with the Slowood brand too. Click the images below to learn more.