Blue Earth

Blue Earth’s inspiration stems from the Nineteenth century poet, designer and entrepreneur, William Morris. Morris championed the necessity of creating quality handmade products that were both useful and beautiful, using traditional methods and techniques.

Morris believed by creating products with integrity (including fair working conditions and better wages) it would improve the moral consciousness of how people consumed, including their environmental responsibilities.

He asserted that if people bought quality made goods at a price relative to how they valued and appreciated them, then this would ultimately influence the moral caliber and integrity of society in general.